Creating the Perfect Social Post

Uncategorized Jul 23, 2020

What makes for good social posting, anyway? In order to craft the perfect social post, we need to take a look at why people follow businesses in the first place.

  • Interest in services and...
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Social Marketing Support from Richard Merrill Consulting, LLC

Uncategorized Jul 22, 2020
 

Making social media management easy

Did you know that 93% of shoppers' buying decisions are influenced by social media? Most business owners recognize that being active on social is not only...

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The Dos and Don'ts of Customer Service

Uncategorized Jul 22, 2020

Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all...

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5 Reasons You Need Instagram for Your Business

Uncategorized Jul 15, 2020

Instagram has entered the territory of “must” rather than “nice-to-have” when it comes to social marketing for businesses. There are a few key reasons why every business...

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What are Listings and Why Do They Matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know:

NAP+W...

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Adding Cause Marketing to your Spa Business

marketing spa business Jun 26, 2020

As a spa owner it was my mission to give back every chance I had. Some of the ways I was able to implement cause marketing into my business included supporting brands with socially responsible...

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How to Respond to Negative Reviews

Uncategorized May 28, 2020

Believe it or not, the same premise applies to negative review response as it does to positive reviews (read "How to Respond to Positive Reviews" Here). How you respond to a negative review impacts...

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How to Respond to Positive Reviews

A good or bad reputation can mean the difference between a business thriving and expanding, or closing their doors for good. In the digital age, a business’s reputation is controlled by...

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Why Should Salon & Spa Businesses Use Email Marketing?

 

Email marketing is a great channel for Salon & Spa Businesses to use in their marketing strategy. On average, for every $1 spent on email marketing efforts, you’re getting $38 back...

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Why Your Website Needs an SSL Certificate

business marketing website May 13, 2020

Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it...

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