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Mastering the Art of Selling in the Spa Industry: A 2025 Guide to Success
Mastering the Art of Selling in the Spa Industry: A 2025 Guide to Success digital marketing for spas spa business growth techniques spa client retention spa industry trends spa sales strategies 2025 Jan 06, 2025

In today's competitive spa landscape, mastering the art of selling is crucial for success, whether y...

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Richard Merrill

CEO / Founder

Richard Merrill is a results-driven Spa Business Consultant who mentors and guides spa businesses across the US on branding, marketing, sales, strategic planning, and management systems. With over 15 years of experience working in the spa and beauty industry, Merrill understands firsthand the nuances of building and operating a successful spa business. He focuses intensely on guiding spa professionals to accelerate success and grow their vision. Merrill is a licensed esthetician, make-up artist, author, educator, and certified holistic health coach. In 2019, he founded Richard Merrill Consulting, which provides business consulting, marketing services, and printing solutions as a practical one-stop resource helping spa professionals build more profitable businesses. Merrill lives in Washington State with his Maltipoo Coconut and Pomsky Loki. They can travel the US in their RV, visiting a city near you!

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