Email marketing is a great channel for Salon & Spa Businesses to use in their marketing strategy. On average, for every $1 spent on email marketing efforts, you’re getting $38 back in ROI—that’s a 3800% return. Email marketing will help you reach more people, more often, and make more money.
Social media can be a great marketing tool, but the majority of people would rather be subject to promotional content from a company that’s relevant to them or they’ve already subscribed to versus an array of social media ads. Despite the fact that social media is becoming more popular by the day, you’re 6X more likely to get a click-through on email versus twitter.
At least 75% of small businesses want to purchase marketing automation software over the next year, and you can be the one to sell it to them. Use email marketing software to create automated email campaigns that act as a funnel to prompt a purchase.
There are four types of email campaigns you’ll be sending to your clients. Whether it’s informative content or a call-to-action, you want your email to have a purpose.
Step 1: Pick a purpose; acquisition, adoption, or upsell.
Step 2: Create or choose from existing content.
Step 3: Set the time “delay”
Step 4: Set your campaign configurations, if desired.
Step 5: Set your automations by market, if desired
Step 6: Preview and test your campaign
Step 7: Publish
Building email campaigns can be a hassle, so we’ve done the legwork for you—all you need to do is add in your unique details. We’ve built ready-made campaigns that are proven to generate hot leads.
These automated campaigns will allow your team to connect with more clients and determine where it’s best to spend their time.
Create unique campaigns tailored to your unique brand identity and the solutions you can offer. The framework for simplifying your email marketing is all done for you in the Complete Spa Business Regimen Online Course and you'll have access to support when you need it most.
Setting your time delay allows you to decide how many days lie between your emails.
This way you’re able to adjust your campaign so that you’re not sending emails too often or not often enough.
PRO TIP: We recommend using a low frequency of emails for acquisition and upsell campaigns—about one email per week. High frequency emails are more suited for adoption campaigns—about three emails per week.
Make sure all your campaign configurations are correct. Start by picking a time zone, and setting the maximum number of accounts that can be added to a campaign per day.
This will help your team receive a steady flow of timely leads, rather than getting overwhelmed with too many at once.
Automation will help you in the way that, if you’re introducing a new product or service for your customer, that customer will automatically stop receiving the acquisition campaign and start receiving an adoption campaign.
The automation settings are set up in an “if this, then that” workflow, allowing you to start and stop specific emails.
Email clients—such as Gmail, Apple Mail, and Outlook—display emails differently. As such, we suggest that you preview and test your emails. You need to make sure everything looks great and that all of your links are working properly. Send each email to your own email address or, better yet, a third-party testing tool like Litmus Checklist.
Hit Publish to start your campaign. However, the work doesn’t stop here—make sure you’re monitoring your metrics and tracking your campaign performance.
Not sure you're ready to take control of your email marketing campaigns? Richard Merrill Consulting has a variety of done-with-me and done-for-me service options. Check out our marketing services today or schedule a complimentary call on the Let's Chat tab to disco customized solutions that fir your needs.