Business Growth Accelerator for a Successful Spa Practice

The Complete Spa Business Regimen is a self-paced online business growth accelerator with a connected community and ongoing accountability opportunities to help licensed spa professionals create a unique brand identity, formulate sales and marketing strategies that grow their business and make streamlined operational and financial plans to live the life of their dreams.

During this 12 week educational course each student will complete revenue generating activities on based on years of research and implementation in real salon and spas around the country. The results have been compiled into an easy to follow system that supports licensed spa professionals no matter what level you are at in your career today.

Lifetime access is granted so that as your business grows and adapts over time you maintain access to the systems and strategies that improve your implementation time and success rate.

Are you ready to Accelerate your Growth?

Module 1: Strategic Planning

  • Business Needs Assessment
  • Defining Growth
  • SWOT Analysis
  • Mission & Vision Statement
  • S.M.A.R.T. Goals

Module 2: Create a Unique Brand Identity

  • Define your Purpose
  • Create a Community
  • Establish your Image
  • Create a Brand Style Guide
  • Discover the Power of Evolution

Module 3: Marketing Your Business

  • What are your Marketing Needs?
  • Establish Local Marketing
  • Implement Digital Strategies
  • Communicate your Vision
  • Create a 12 Month Marketing Plan

Module 4: Create a Winning Sales Plan

  • Improve Client Acquisition
  • Assess Options & Prioritize Goals
  • Setting Goals & Benchmarking
  • Using Technology to Increase Sales
  • Create a 12 Month Sales Plan

Module 5: The Client Experience

  • 6 Figure Consultation
  • Developing Signature Services
  • Adding a Signature Twist
  • Retail, Rebooking, Repeat
  • Follow-up & Retention

Module 6: Financial Management

  • Bookkeeping Basics
  • Financial Statements
  • Labor, Materials, Overhead
  • Managing Risk
  • Funding Solutions

Module 7: Managing Operations

  • Operations as a Differentiator
  • Goals vs Operations Activities
  • Quality Control
  • Create an Operating Manual.
  • Key Performance Indicators

Module 8: Managing Human Resources

  • Time Management
  • The Benefits of Delegation
  • Managing Staff
  • Attaining Peak Performance
  • Complete Living Business Plan

Each lesson is presented of three parts: 

  1. Video Introduction to the Topic - These videos are a short overview to get you motivated about the topic being introduced.
  2. Written Lesson Plan - A full breakdown of the topic for planning and implementation.
  3. Revenue Generating Activity - Practical application of the skill which will include templates, suggestions and resources for implementing the skill.



Lifetime access to everything you need for growing your business at your own pace.


  • Lifetime Course Access
  • Lifetime Community Access
  • Customizable templates for seamless implementation.
  • Business Snapshot Report: The Snapshot Report is an award-winning marketing needs assessment that arms you with automated insights into your business’s online marketing performance.
  • Access to exclusive offers from "Brands We Love"


How can a single call transform your spa business?

This isn't just any call, this is a TARGETED STRATEGIC PLANNING session to increase your revenue-generating activities and give you a detailed plan of action for continued success.

In one FREE, no strings attached consultation, we'll discuss your business goals, evaluate your needs assessment, and determine where you are versus where you want to be!

We don't title this the COMPLETE PLANNING SESSION to "hook" people -- no -- we call it that because that's exactly what you get! We are experts at scaling spa practices fast. Our proven spa marketing strategies are designed to have high-quality clients BOOKED on your calendar!

Since 2019, we have helped over 100 businesses increase their sales through our proven spa business systems and revenue-generating activities.

Are you ready to be our next success story? Schedule your FREE call today!

Richard Merrill, Founder/CEO Richard Merrill Consulting, LLC


Richard Merrill is a 15+ year beauty industry expert, award winning licensed esthetician in CA and WA with a variety of real-world experience and multiple six-figure success stories. Richard built his career specializing in skin care, however these principles can be applied to every aspect of the beauty industry from Skincare to Lashes, Waxing and Haircare.

JEN SMITH, Licensed Esthetician, Salon Owner, Skin Essentials


Licensed Esthetician / Salon Owner, Skin Essentials

“A dedicated professional in the spa industry Richard is driven to help provide his years of experience to help further others along. Thank you for this guide to marketing ,your invaluable resources are perfect for these days of social media.”

Lori Nestore


Teacher, Writer, Collaborator

“I had the great pleasure to work with Richard at Pangea Organics. When started representing the brand, he reached out to me in the most friendly and passionate manner to offer me coaching sessions. Being coached by Richard Merrill is a true privilege and an enlightening experience. He is knowledgeable, creative and extremely caring. Besides educating me in the latest sales techniques, he gave me valuable skin care tips and suggestions on the best way to use our products. I know Richard was truly invested in helping me to succeed and grow my business. During the time we worked together, I had the honor of meeting him twice in person. As soon as we met I felt a natural affinity with him. Richard is charming, intelligent and fun to work with! I think many would agree, that to know him is to love him! During our Pangea Organics meetings, I learned great tips for skin care and currently use a summary written by a beauty blogger of his skin care demonstration as a go to manual anytime I am asked for advice on how to properly care for skin and utilize our products. I also greatly appreciate the Pangea Organics skin care educational videos he created. Richard is a wonderful speaker and knows how to engage his audience. I highly recommend Richard Merrill both as a sales mentor and as an expert in skin care and product knowledge. He is a beautiful human being with a great heart and a rare talent for engaging his colleagues.”

JESSE CORMIER, Associated Skin Care Professionals (ASCP)


Licensed Esthetician & Director of Industry Relations at Associated Skin Care Professionals (ASCP)

“Richard Merrill has an excellent background as a professional esthetician, a skin care educator, and is fantastic at marketing! He would be a true asset as a consultant!”

Accomplishment Highlights

2009, Ms. Albie Presidents Club Award - $160,000 in sales in 6 months, AVON

2009, Licensed Esthetician - California

2009, Opened First Treatment Room - Located inside HairPlaay Studio; Los Angeles, Ca

2014, Launched University of Pangea - National Beauty Business Education Program

2015, Maintained a 100% Passing Rate as an Esthetics Instructor; Lake Forest, CA

2016, Game Changer for Industry Leadership and Education, The Skin Games

2016, 2nd Place Peoples Choice, The Skin Games

2016, Opened Second Treatment Room - Sola Salon Studios; Artesia, CA

2017, 3rd Top Aesthetician in the Nation, Aesthetic Everything Awards

2017, Business of the Year presented by Universal Companies at The Skin Games

2019, Licensed Esthetician - Washington

Frequently Asked Questions