THE COMPLETE SPA BUSINESS REGIMEN

At a young age I realized an affinity for caring for others. I charged my babysitter $5 to provide hand and foot massages, charged a $1 per extraction. I knew I was going to be an entrepreneur and I wanted to help others.

As I entered into adolescent years I knew I wanted a career that would help people present their best selves. I spent high school preparing to become a teacher. I was on track for college and then life happened.

As an adult I was drawn back into the beauty business many times. I fought this industry tooth and nail because I did not want to fight with my father and get a “gay boy” job.

I then was introduced to the Direct Sales industry. A career that allowed me to support myself with sales and help others create financial freedom. While with Avon I sold $160,000 in 6 months selling goods on a street corner in South Central Los Angeles 8 hours a day, 5 days a week. I also built a small team of successful salespeople. When my father died in September of 2008 I received a small insurance payout and decided to take my first trip that October, my first trip ever. I went to San Francisco where I made an appointment on Halloween at the Elizabeth Arden Red Door Spa in the famous Historical Market Street District. Every service provider I interacted with asked me if I was in the industry and I passionately replied “no, I can’t stand hair and I don’t want to waste time in school learning that”. However, my interest and passion for skincare and cosmetics came through in every conversation. It was in that interaction that someone introduced me to the title “Esthetician”... Esthe-Who? Esthetician, A licensed Skin Care Professional. I walked out of the spa and immediately called my local Marinello School of Beauty and asked if they offered the Esthetics program. Of course they did! I registered and started January 9, 2009.

My journey through esthetics school was riddled with trials and tribulations in my life. My partner was cheating on me, I was working two jobs and starting with a new direct sales skin care line (Avon was just not sufficient for a licensed professional). I graduated from esthetics school homeless.

Through the whole process I took clients, sold retail and did tons of community events to get the word out about my products and upcoming services. Before graduating school I was able to recover my life and began participating in Grammy’s Gifting Suites, taking celebrity clients and building a name for myself. I NEVER FELT MORE EMPOWERED IN MY LIFE!

The two greatest lessons I learned from my time in Direct Sales were: Consumable retail items are the backbone to a successful business and a leader always lifts as they climb helping others achieve and surpass even their own greatest achievements.

Throughout my career I have been blessed to sit at the table with many of our industries founding professionals. I’ve been supported and mentored by the best of the best and every step of my journey has been met with a deep yearning to do more and support more professionals. My experience qualifies me to teach this course and my passion accelerates my need to support as many professionals and possible. I'm honored to offer this course as an affordable solution to supporting my peers and colleagues.