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Business Needs Assessment for Spa Professionals

Begin this quick assessment to learn more about your business.

Click the button below to start. 

Start

Question 1 of 42

What are you doing in your current career?

Question 2 of 42

On a scale of 1-10, how much do you enjoy your career?

A

1

B

2

C

3

D

4

E

5

F

6

G

7

H

8

I

9

J

10

Question 3 of 42

List five things you like about your current career?

Question 4 of 42

List five things you wish you could change about your current career?

Question 5 of 42

Please list your top five reasons for wanting to become a spa business owner:

Question 6 of 42

Are you happy with the current performance of your business?

A

Yes

B

No/Don't Know

Question 7 of 42

Have you completed a SWOT Analysis for your business in the last 90 days?

A

Yes

B

No / Don't Know

Question 8 of 42

Does your business have a written vision and mission statement?

A

Yes

B

No/Don't Know

Question 9 of 42

Does your business have detailed daily, weekly, monthly, quarterly and annual goals outlined in writing for your business?

A

Yes

B

No/Don't Know

Question 10 of 42

Does each of your goals consist of at least three action steps outlined to achieve each goal and track your progress?

A

Yes

B

No/Don't Know

Question 11 of 42

Does your business have five values that guide your decision-making process, are these values shared publically?

A

Yes

B

No/Don't Know

Question 12 of 42

Does your business have a brand style guide for consistently sharing your unique brand identity?

A

Yes

B

No/Don't Know

Question 13 of 42

Do you have a 12-month marketing plan in place for your business?

A

Yes

B

No/Don't Know

Question 14 of 42

Do you set goals for each promotional campaign or ad?

A

Yes

B

No/Don't Know

Question 15 of 42

Do you regularly measure and track the results of your marketing and promotional efforts?

A

Yes

B

No/Don't Know

Question 16 of 42

Do you set specific goals for each promotional campaign or ad?

A

Yes

B

No/Don't Know

Question 17 of 42

Do you regularly measure and track the results of your marketing and promotional efforts?

A

Yes

B

No/Don't Know

Question 18 of 42

Are your marketing and promotional efforts bringing in new clients consistently?

A

Yes

B

No/Don't Know

Question 19 of 42

Does your business have a strategic sales plan detailing the client's journey and expectations?

A

Yes

B

No/Don't Know

Question 20 of 42

Are you satisfied with your business's current sales process?

A

Yes

B

No/Don't Know

Question 21 of 42

Are you generating enough qualified inquiries monthly?

A

Yes

B

No/Don't Know

Question 22 of 42

Are you consistently achieving your daily, monthly, and annual sales goals?

A

Yes

B

No/Don't Know

Question 23 of 42

Do you have written standard operating procedures (SOP's) for each process in your business operations?

A

Yes

B

No/Don't Know

Question 24 of 42

Do you offer an initial consultation for all first-time guests?

A

Yes

B

No/Don't Know

Question 25 of 42

Do you have written client policies (i.e. booking, cancellations, minors, etc.)?

A

Yes

B

No/Don't Know

Question 26 of 42

Do you have a written procedure for performing a consultation for all returning clients?

A

Yes

B

No/Don't Know

Question 27 of 42

Do you have an evaluation method for tracking the productivity and results in your business?

A

Yes

B

No/Don't Know

Question 28 of 42

Do you know your annual operating hours (AHO's)?

A

Yes

B

No/Don't Know

Question 29 of 42

Do you know your cost per treatment for each service on your menu (Materials + Overhead + Labor)?

A

Yes

B

No/Don't Know

Question 30 of 42

Do you pay yourself a consistent salary?

A

Yes

B

No/Don't Know

Question 31 of 42

Do you use cash flow statements, balance sheets, and other financial tracking documents?

A

Yes

B

No/Don't Know

Question 32 of 42

Do you have a business owner's policy, professional liability, workers' compensation, errors and commissions liability, key employee insurance, and business life insurance in-force?

A

Yes

B

No/Don't Know

Question 33 of 42

Do you have a written succession plan and/or buy-sell agreement in place?

A

Yes

B

No/Don't Know

Question 34 of 42

Do you have a written operations manual and employee handbook?

A

Yes

B

No/Don't Know

Question 35 of 42

Does your business have a strategic plan detailing how you achieve performance goals?

A

Yes

B

No/Don't Know

Question 36 of 42

Do you have detailed job descriptions for every member of your current and proposed staff?

A

Yes

B

No/Don't Know

Question 37 of 42

Do you have written standard operating procedures for hiring, mentoring, and terminating staff?

A

Yes

B

No/Don't Know

Question 38 of 42

Does your business have a written business plan (as you might provide to a bank)?

A

Yes

B

No/Don't Know

Question 39 of 42

Please list your top five qualities:

Question 40 of 42

Please list your top five areas for improvement?

Question 41 of 42

Please tell us when you feel you believe you will need support in your business?

A

Immediately

B

3-6 months from now

C

12-18 months from now

D

Unsure

Question 42 of 42

Please share what you believe a good annual budget for a mentor, consultant, and marketing specialist would be for your business:

A

$0-500

B

$501-1499

C

$1500-3499

D

$3500+

Confirm and Submit